L'Oreal Paris Superior Preference 5G Medium Golden Brown 11.28 oz

Rich, Long-Lasting Color That Holds Its Ground — Week After Week

If you know the satisfaction of stepping out with freshly colored hair that catches the light just right, then you already know why so many people reach for this system time and again. L'Oreal Paris Superior Preference keeps that feeling alive far longer than most at-home color kits dare to promise.

Fade is the enemy of great color. You invest the time, you love the result, and then a few weeks later the vibrancy starts slipping away — sometimes turning brassy before you are even ready for a touch-up. That cycle gets exhausting. What you actually want is a color that resists turning brassy week after week and stays as rich on day forty as it did on day one.

• Delivers up to 8 weeks of fade-defying color without sacrificing shine or depth
• Formulated with golden camelina oil to condition hair throughout the coloring process
• Provides beautiful gray coverage for a polished, even result
• Includes a color protective conditioner with a UV filter to shield color from environmental wear
• Resists brassiness between applications, maintaining warm, true-to-tone color longer

The L'Oreal Paris Superior Preference Fade-Defying Color + Shine System 11.28 Ounces comes as a complete three-component kit — a color gel, a color optimizing creme, and a care supreme conditioner — all working together to give you rich long-lasting color and shine in a single at-home session. The golden camelina seed oil conditioner inside the kit does not just sit on the surface; it works into the hair to leave it feeling soft and looking luminous after color is rinsed out. Shade 5G Medium Golden Brown brings a warm, sunlit depth that flatters naturally and photographs beautifully.

Technical Specifications

• Brand: L'Oreal Paris
• Product Name: Superior Preference Fade-Defying Color + Shine System
• Variant: 5G Medium Golden Brown
• Form: Multi-component color kit (color gel, optimizing creme, and conditioning treatment)
• Size / Weight: 11.28 ounces
• Key Ingredients: Camelina sativa seed oil, hydrogen peroxide, p-phenylenediamine, resorcinol, amodimethicone, tocopherol, ethylhexyl salicylate (UV filter), behentrimonium chloride, glycerin

For color that genuinely goes the distance, this kit covers all the bases — depth, shine, gray coverage, and protection against fade and brassiness. Add it to your cart today and enjoy the confidence of color that stays true, week after week.

color gel: water, trideceth-2 carboxamide mea, propylene glycol, hexylene glycol, peg-2 oleamine, polyglyceryl-4 oleyl ether, oleyl alcohol, alcohol denat., ammonium hydroxide, polyglyceryl-2 oleyl ether, oleic acid, sodium diethylaminopropyl cocoaspartamide, pentasodium pentetate, ammonium acetate, fragrance, p-phenylenediamine, sodium metabisulfite, resorcinol, 2-methylresorcinol, erythorbic acid, m-aminophenol, p-aminophenol, alpha-isomethyl ionone, 6-hydroxyindole, eugenol, linalool, citronellol, f. i. l.. color optimizing creme: water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f. i. l. #d12836/18. care supreme conditioner: water, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera/candelilla wax, amodimethicone, cetyl esters, isopropyl alcohol, alcohol denat., lecithin, tocopherol, sodium pca, oleth-10, ppg-5-ceteth-20, ethylhexyl salicylate, trideceth-6, chlorhexidine dihydrochloride, limonene, camelina sativa oil/camelina sativa seed oil, linalool, benzyl alcohol, benzyl benzoate, phosphoric acid, fragrance, geraniol, disodium cocoamphodipropionate, cetrimonium chloride, butylphenyl methylpropional, citronellol, hexyl cinnamal, amyl cinnamal.