Baby & Kids

Shop American baby and kids essentials: diaper creams, baby bath and skin care, feeding and nursing, baby food and formula, baby health and toys. Find well-known US brands like Desitin, A+D, Dr. Brown's, Enfamil and Earth's Best, in original American packaging.

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Everyday baby care

Diaper changes are easier with the right basics. Diapering & Wipes and Baby Bath & Skin Care include diaper creams from Desitin, A+D, Boudreaux's and Triple Paste, gentle washes from Johnson & Johnson and Pipette, and lotions for sensitive skin. Look for fragrance-free options if your baby's skin is easily irritated.

Feeding, formula and baby food

In Feeding & Nursing you will find bottles from Dr. Brown's and Evenflo, breast pump accessories and nursing care. Baby Food & Formula includes Enfamil, Similac, Bobbie and Earth's Best. American formulas follow US rules and can differ from European formulas, so follow the preparation instructions exactly and talk to your pediatrician before you switch.

Baby health and mom care

Baby Health has teething gels, electrolyte drinks like Pedialyte and other everyday health items, sorted by age. For pregnancy and after birth, Mom & Maternity offers nursing balms, lactation snacks from Milkmakers and care products from Earth Mama.

Toys for babies and toddlers

  • Browse Baby Toys for rattles, teethers and first toys.
  • Check the age guidance on every toy. Toys with small parts are not for children under 3.
  • For older kids, see our Toys & Crafts department.

Frequently asked questions

Is American baby formula the same as European formula?

Not always. US and European formulas are made under different rules, and ingredients and preparation instructions can differ. Follow the instructions on the package and ask your pediatrician before switching formula.

Are the labels in English?

Yes. All products come in their original US packaging with English labels and instructions.

How do I know if a product suits my child's age?

Check the age guidance on the packaging and in the product description. Toys show a minimum age, and some contain small parts that are not suitable for children under 3.

Are the products new and sealed?

Yes. Every product is new, sealed and in its original American packaging.