Face Makeup

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Foundation, concealer and powder

American drugstore makeup brands often offer more shades than their European ranges. Find COVERGIRL Clean and TruBlend foundations, Smoothers concealers, Maybelline Dream Fresh and L'Oreal Magic Skin BB creams, and Neutrogena Mineral Sheers powder, plus shade-inclusive brands like Black Opal and Juvia's Place.

Primers, bronzer and blush

Prep skin with primers from e.l.f., Tarte and L'Oreal Studio Secrets, then add warmth with bronzers from CHANEL and Juvia's Place or a Pixi blush.

Finding your shade

  • Shade names and numbers differ between brands, so compare the swatch photo and the shade description (fair, light, medium, tan, deep).
  • Many US shade names include an undertone: warm, cool or neutral.
  • Each shade is listed as its own product, so search the brand plus your shade name.

Complete your look with Eye Makeup, Lip Makeup and Makeup Tools & Brushes.